Top 20 Best Selling Lures, Baits & Attractants Soft Lures (2019)




If there's been one lure that has changed the face of fishing over the past five years it's the Yamamoto Senko. With its wide range of uses and subtle natural action the Yamamoto Senko has quickly become a favorite with anglers all over the world. ... more info

Berkley Gulp! 4 Mini Earthworms, even better than the real deal! Gulp! Mini Earthworms look like the real thing, and smell even better! The secret is Berkley's special Gulp! attractant that leaves a massive scent trail fish just can't resist. They're more ... more info


These ultra-realistic swim shad baits feature super-soft hand-poured bodies that are so lifelike, you might be tempted to take a bite yourself. Sporting strong soft bodies with internal lead heads and bio-salt impregnated tails, an excellent holographic s ... more info


Herb Reed's Original Slug-Go is available in 7 sizes, from 3 to 12, to whet the appetite of gamefish of all sizes, from bass to musky, skipjack to tarpon. Choose from a selection of colors that ranges from ultra-natural imitations of a wide assortment of ... more info



Zoom Ultra Vibe Speed Craws make a fantactic Trailer for Jigs. Big Floppy Claws really move around under water. Attracts a lot of attention, with good water displacement and a great action. Zoom uses a Salt mixture in their baits that makes a fish hold on ... more info

Replace heavy, conventional cleaning gear with the efficient and effective 0.223 Caliber/5.56-millimeter Soft pack Cleaning System from Otis. The system includes bore and chamber brushes that clean and maintain your AR15, M4 and M16 firearms. The system u ... more info



Berkley Gulp! Minnows, lots of colors to choose from. Ditch the minnow bucket! Berkley Gulp! Minnows combine the natural allure of Gulp! attractant with the lifelike shape and action of soft plastics, making true live baits a thing of the past! Gulp! attr ... more info

If there's been one lure that has changed the face of fishing over the past five years it's the Yamamoto Senko. With its wide range of uses and subtle natural action the Yamamoto Senko has quickly become a favorite with anglers all over the world. The bea ... more info



If any artificial lure can mimic a baitfish better than the original Slug-Go, it's got to be the Fin-S Fish, with its thinner, deeper-bodied profile and forked tail. The Fin-S Fish has been part of the Lunker City line up since the mid-eighties. In recent ... more info


As though building 10X Tough ElaZtech baits wasn't enough, Z-Man has taken another giant leap in soft bait technology with the introduction of NEW SCENTED baits that are absolutely gang busters on saltwater species. While a number of other scented baits a ... more info


Zoom Super Speed Craws make a fantactic Trailer for Jigs. Big Floppy Claws really move around under water. Attracts a lot of attention, with good water displacement and a great action. Zoom uses a Salt mixture in their baits that makes a fish hold on for ... more info

Roboworm’s Fat Straight Tail Worm is the classic worm style- but incorporating Robo's unigue designs. Super sensitive, these baits give a ton of action with the slightest movement. Straight Tail worms incorporate Robo’s Salt Release System- which makes th ... more info





Berkley Powerbait Power Worms. Fish bite hard and won't let go! A best seller for over 20 years (because they work!), made even better with Powerbait scent and flavor attractant! Natural presentation for all fishing conditions. Ideal for fishing all your ... more info


A marriage of the Kickin' Minnow and Swim Shad, this soft body, lipless bait swims with a naturalistic action that is irresistible. ... more info


Variety pack includes 100 o-rings - (100) x 6 Senko Wacky Rings (5/16) ... more info



1. Condition: New 2. Material: PVC,Stainless Steel 3. Length: 4cm/1.57in The unique keel shaped design makes this frog walk over open water with ease. This Frog Hunter features a 4/0 Double Hook.The soft body and hook placement gives this frog one of t ... more info

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