Top 20 Best Selling Lures, Baits & Attractants Baits & Attractants (2019)




These ultra-realistic swim shad baits feature super-soft hand-poured bodies that are so lifelike, you might be tempted to take a bite yourself. Sporting strong soft bodies with internal lead heads and bio-salt impregnated tails, an excellent holographic s ... more info

The glitter catches the light - and trout. Floating Trout Bait, with its exclusive PowerBait formula disperses advanced scent and flavor enhancers with bright sparkling glitter to reflect light, increase visibility and trigger more strikes. ... more info


The Strike King Red Eye Shad is one mean lipless crankbait. Designed by our National Pro Staff, the Red Eye Shad has incredible action and features some awesome paint jobs. Premium hooks, 3D eyes and free floating rattles give you the best action and soun ... more info


The Strike King Mini-King features premium components including a single Colorado Diamond Blade, Diamond Dust head and Diamond Dust Silicone skirt. ... more info




The Swimming Mullet accounted for many wins in saltwater competitions! With this bait an angler can dominate the water! ... more info



Mighty Bite Special Edition Kit Lures Creates A Powerful Scent Trail That Fish Can't Resist! The first AND only proven 5-sense fishing lure that works in fresh and salt water by appealing to all 5 senses: sight, sound, smell, feel AND taste! Incredible sp ... more info

The Egret Baits E-VS35-14-15 Vudu Shrimp Bait measures 3.5-Inch and comes in chartreuse. Egret builds better bait and is known for its fantastic line of light tackle for inland saltwater. ... more info



Gulp Shrimp is a popular bait used in many saltwater competitions! With this bait an angler can dominate the water! ... more info


The Saltwater Flats Jig Head features premium black nickel chemically sharpened hook. We've added lifelike reflective 3-D eyes and a beautifully sculpted, functional head with chip resistant paint. ... more info


Berkley innovation together with professional bass angler experience has created a new series of soft baits. Our in-house scientists have teamed up with top bass anglers to develop shapes and actions that anglers and especially bass have never before seen ... more info

Made from real whole shrimp and edible prawns this scent will really turn on salmon, steelhead, trout, kokanee, etc. Also a tremendous scent for salt water on soft plastics, D.O.A.'s etc. Why waste time tipping your lures with shrimp when this gel scent w ... more info




These ultra-realistic swim shad baits feature super-soft hand-poured bodies that are so lifelike, you might be tempted to take a bite yourself. Sporting strong soft bodies with internal lead heads and bio-salt impregnated tails, an excellent holographic s ... more info

This plastic crab looks great wedged into a fish net, it'll add the right touch to your nautical tiki lounge. Measures 8 1/2 inches wide. ... more info


Bitsy Minnows are absolutely irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lure for kids and beginners. Actual size of the Bitsy Minnow is 1.25 inches long. ... more info





All the advantages of Power Eggs, in a larger size, the Magnum Power Egg is buoyant enough to float a #10 hook. Longer lasting and more effective than real salmon eggs, they won't dry out. ... more info

The Strike King BleedingBait Spinnerbait features premium components including premium stainless steel wire, bleeding red accent skirt, bleeding bait hook and two willow blades. First Blade is silver willow - Second Blade is gold willow ... more info



The SPRO Bronzeye 65 is the perfect size and style to be fished in heavy cover or in open water. Designed to cast long distances. Specially weighted to land on its belly. The most enticing colors. Gamakatsu hook. The SPRO Bronzeye 65 is the best on the ma ... more info

Gulp! Alive! Swimming mullets have natural presentations in action, scent and taste. These swimming mullets imitate the real thing! ... more info

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