Top 20 Best Selling Hard Lures Sinking Lures (2019)




The most realistic eel lure ever designed, the Savage Gear Real Eel is modeled using 3D scanning of a real eel. The Real Eel has an awesome trail kicking action at any retrieve speed and a very seductive swimming action on the fall. This bait has proven d ... more info

The Zara Spook invented the walk-the-dog retrieve almost 75 years ago. All others are just posers. ... more info


The Heddon Moss Boss is indeed the ''boss'' when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. The Moss Boss has been perfectly designed to glide easily over and through the heaviest of cover, the kind of co ... more info


Ultimate realism is built into the Save Gear Real Trout by using revolutionary 3D scanning of a real hatchery trout. The Real Trout features and internal jig head with an ultra-sharp, super-strong hook .The realistic side to side swimming action produced ... more info



Heddon's only adjustable-action lure. The Sonar's unique linetie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the ice, the Sonar series has the perfect vibrating action to entice m ... more info

Looking for realistic appearance and life-like action? You can't come any closer to the real thing than wLure's HS series Swimbait. This new narrow- profile, jointed hardbait is available in a variety of Natural Image Transfer finishes that perfectly repl ... more info



The unique family of lures is supernatural Herring imitations. The triple joint allows the lure to swim and move through the water like the real thing. A true innovation and a very effective and easily fished lure. There are 4 types in the range; a suspen ... more info

Heddon's only adjustable-action lure. The Sonar's unique linetie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the ice, the Sonar series has the perfect vibrating action to entice m ... more info



The unique family of lures is supernatural Herring imitations. The triple joint allows the lure to swim and move through the water like the real thing. A true innovation and a very effective and easily fished lure. There are 4 types in the range; a suspen ... more info


SkippyFiSH lures trigger the genetic response in all game fish to attack! SkippyfiSH are injected with the perfect blend of scent to give you the... ... more info


With the technology and design that solidify Savage Gear as a leader in advanced high performance baits and angling value, the Soft 4Play line of baits just plain deliver. Styled to compliment and mimic live prey, the Savage Gear Soft 4Play line of lures ... more info

Specification: Length: 5 1/2 inch Weight: 1 oz This is a slow sinking swimming bait Features: Excellent Performance High-Resolution Body Detail Holographic or Highly Detailed Paint Finishes Balance Rattle System Premium Hooks 3-D Lazer Eyes Packagin ... more info




The Mold Craft 6009DC05S06 Scaled Squid Daisy Chain measures 9-Inch and features blue scales. Mold Craft has been designing and building successful, high volume, single and multi-cavity, multi-mold projects for small intricate plastic and metal parts sinc ... more info

The Egret E-KA-M5-FO9 Kick A Mullet Lure is a 5-inch lure that has a green back. Egret builds better bait and is known for its fantastic line of light tackle for inland saltwater. ... more info


The special shaped tail of Savage Gear's Alien Eel ensures a deadly slow tail-kicking action on the retrieve, driving big predatory fish insane. The enticing side fins vibrate and draw even more aggressive strikes. This lure can be fished very slow or at ... more info


The Heddon Rattlin' Spook adds tremendous sound to your dog walking. The rattle chamber contains tungsten BB's which amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth wa ... more info

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