Top 20 Best Selling Hard Lures Diving Lures (2019)




This plastic version of the legendary Shad Rap is more than just a wounded minnow. The rhythmic rattles send out the distressed minnow signal loud and clear for all to hear. Seasoned anglers know that sometimes it takes a slight exaggeration of the lure's ... more info

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention. And the suspending action is just more than a fish can hand ... more info


The Money Minnow comes in three sizes to cover all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy accurate rigging, which delivers the most consi ... more info


Storm Live Kickin' Shad Lures. Big predators beware! Kicking minnow action in a swim shad profile. Durable soft body with life-like segmented tail for extra action. Holographic insert for extra flash. Slow-sinking. Soft PVC material with reinforcing mesh ... more info



Rapala Scatter Rap Crank Lure. Rapala's latest and greatest, with new evasive swim action! The erratic Scatter Rap perfectly mimics a spooked baitfish fleeing attack... but unlike in nature, this one doesn't get away. Rapala starts with the classic balsa ... more info

Technique: Cast and retrieve with erratic action simulating a wounded baitfish. ... more info



When pike are on the prowl, they will never pass up an easy strike at a perch. Each of these baits boasts natural color patterns, holographic Swimmin' Flash Foil and a realistic swimming action to give it a look that mirrors the real thing. Rigged with a ... more info

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges fr ... more info



Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers and enticing wobbling and rolling action. Buoyant body easiliy backs out of cover when paused. Smallin size, but weighted to cast like baits 2-3 times its size. External bo ... more info


Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of gamefish. A lethal weapon on the Great Lakes. Broken back design creates an incredible realistic needlefish simulation a ... more info


Specification: The lure is frog-like, so it has super strong buoyance and it runs freely in hazards that snakehead and catfish inhabited. It is made of rubber and its main body is made of plastic material roller die, so it presents hollow state. This popu ... more info

The massive diving-lip takes the X-Rap Magnum deep. Just pure Rapala action from 15-30 Feet. Like all Rapala Lures, these run perfect right out of the box. No tuning neccesary. These bad boys can be run up to 13 knots for big game fish worldwide. ... more info




Bill Lewis’ legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure over the past 35 years. But imitation doesn’t mean duplication. Just ask any of the “Who’s Who” of top name Pros that used Rat-L-T ... more info

60 Flies trout pan fish NIP fishing fly flys lures 60 Flies ALL NEW! Carded and looking good! GREAT COMBINATION OF COLORS! THESE ARE A CLOSEOUT ITEM SO BID QUICK BEFORE THEY ARE GONE! Retails for .99 - .99 per FLY! ... more info


Rapala Scatter Rap CountDown Lure sinks perfectly, looks great, moves like no other. The erratic Scatter Rap CountDown perfectly mimics a spooked baitfish fleeing attack... but unlike in nature, this one doesn't get away. Rapala starts with the classic ba ... more info


Rapala's world-renowned top-water action is now available in a bait made especially for use in saltwater. A great choice for any in-shore species. Equipped with Perma-steel hooks and hardware. ... more info



The CrawBug is a finesse craw that can be threaded on a jighook or Texas rigged for finicky bass. The super realism of the CrawBug make it fantastic in clear water. It's got a hollow body so you can rig it various ways, from an internal jighead to Texas r ... more info

All our lures are made of high quality, durable material and were digitally designed to our specifications on a computer. Lures are randomly tested by experts for proper and realistic swimming action during the manufacturing process for quality control an ... more info



These lures are custom designed for Northern Pike, Walleye, Large Trout, Largemouth Bass, and Salmon. They are designed and tested right here in Minnesota; the land of 10,000 lakes and home to the passionate fishermen. ... more info

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